JAPAN-INDIA FRIENDSHIP THROUGH ART , a unique & first of its kind paintings exhibition.....Click Here for details

Ms Manisha Gupta WINS yet another Award, after having been a WINNER at an International Film Festival in LOS ANGELES (Sept.) and the 6th Dada Saheb Phalke Film Festival (Apr.), for her Debut Screenplay “FALL” In SPRING….??, at the 5th Delhi Shorts International Film Festival, 2016 on November 6. Ms Manisha’s Short Film “HAPPINESS IS…” has Won an Award at the 2nd Dehradun International Film Festival, 2016. This Film has been an Official Selection at many International Film Festivals in India & Abroad.

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IPR Researcher & Consultant

Though an M.Sc in Maths (University Topper) followed by PG qualifications in computers, her long standing passion for the traditional arts & crafts and some personal experiences as an artist, lead her into extensive research on IPR (Intellectual Property Rights). Her specific focus has been on IPR issues related to the art & crafts, artisans & craftsmen and artists & designers.

“Speaking at INNOVASIA-2005 at The Queen Sirikit National Convention Centre in Bangkok, Thailand” (Photo by organizers of INNOVASIA)

She works for the protection of intangible cultural heritage, Traditional Knowledge and IPRs related to knowledge SMEs, creative & cultural industries and traditional crafts clusters in light of globalization. Her year long stay in Sapporo (Her Japan experience) made her imbibe from the Japanese, more passion towards preserving national cultural heritage. During the Japan stay, she diligently pursued learning the Japanese language and their art & culture. Has dabbled in French too.

Her area of interest being sustainable employment & income generation for grassroots creative communities and protection of rights of all creative people. For the Handicrafts & Handloom sector, she stresses on the need for protection and branding through the IPR tools of Geographical Indications and Certification Trade Marks for protecting community owned Traditional Knowledge. GI registration would not only preserve ethnic products but also enhance their market value and potential. Getting the artisans value for their traditional skills is her main concern and she emphasized on these issues during her speech on “Handicrafts & IPR Protection” at the UNCTAD-FICCI-FISME-CUTS inception workshop held in Jaipur on Nov.7, 2006.

“Geographical Indications”, “Trade Marks” and “Copyrights” have been her focus areas. Has presented an invited paper “Innovation & IPR in Grassroots Cultural Enterprises”, at the “Innovasia-2005”, the first ever “ International conference on Innovation Management in the Asia-Pacific region”, organized by NIA-MoS&T-Thailand, UNESCO, IBM & INSEAD, held in Bangkok (Thailand) from 21st-23rd Sept-2005.


As a consulting assignment for UNIDO, she has carried out a study regarding protection of IPRs and Traditional Knowledge in Artisanal Clusters. This was probably the first of its kind study, in our country, addressing IPR issues of the artisanal & crafts sector. Also created a roadmap and strategy for executing it at the grassroot level. As a result, “Chanderi” weave of M.P. and “Kota Doria” weave of Rajasthan filed for “Geographical Indications” protection. The two have been granted G.I status.

This report was published by UNIDO in 2004 and details can be seen at



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